ETHIR NEECHAL

Ethir Neechal (English: Swimming Against the Tide) is a 2013 Tamil comedy drama filmdirected by R. S. Durai Senthilkumar, a former assistant to Vetrimaran and produced byDhanush.^[2] Sivakarthikeyan, Priya Anand and Nandita play lead roles. The movie released on May 1st, 2013 to positive reviews from critics as well as the audience.

Contents   [hide]  1 Cast 2 Production 3 Soundtrack 3.1 Reception 4 Release 5 References 6 External Links

[edit]Cast

• Sivakarthikeyan as Kunjithapatham/Harish
• Priya Anand as Geetha
• Nandita as Valli
• Satish as Peter
• Jayaprakash
• Ravi Prakash
• Suza Kumar
• Manobala
• Dhanush (Special appearance)
• Nayantara (Special appearance)
• Anirudh Ravichander (Cameo Appearance)
• Attakathi Dhinesh (Guest Appearance)
• Aarthi
• RJ Balaji

  First look poster
  Directed by	R. S. Durai Senthilkumar
  Produced by	Dhanush
  Written by	R. S. Durai Senthilkumar
  Screenplay by	R. S. Durai Senthilkumar
  Story by	R. S. Durai Senthilkumar
  Starring	Sivakarthikeyan Priya Anand Nandita
  Music by	Anirudh Ravichander
  Cinematography	Velraj
  Editing by	Kishore Te.
  Studio	Wunderbar Films
  Distributed by	Vendhar Movies[1]
  Release date(s)	1 May 2013
  Running time	129 minutes
  Country	India
  Language	Tamil

[edit]Production

Dhanush signed up TV star Sivakarthikeyan in his maiden production venture. Priya Anand was signed up as heroine. She plays a fun character.^[2] The film’s photo shoot involving Siva Karthikeyan and Priya Anand happened at the Set Fire Studios, Chennai on Jun 07, 2012.^[3] It was reported that Dhansika of Aravaan fame was cast as the second heroine but Nandita of Attakathi has got the role. She plays the role of an athlete.^[4]Velraj of Polladhavan fame will handle the camera. Anu Parthasarathy is the stylist.^[5]Priya Anand revealed, that Ethir Neechal is a city-based story without cheap comedy, vulgar dialogues or inappropriate scenes.^[6] The team begun shooting for the film on Jul 23, 2012. Balu Mahendra took the first shot.^[7] Dhanush and Nayanthara will be seen in a special appearance, dancing together in the Kuthu folk dance number Sathiyama Nee Enakku, with Nayanthara designing costumes for herself. The song was shot in Nagercoil at a Punjabi dhabha restaurant.^[8][9] A post-production press meeting was held on April 24.^[1]

[edit]Soundtrack

Ethir Neechal
Soundtrack album by Anirudh Ravichander
Recorded	2012
Genre	Feature film soundtrack
Language	Tamil
Label	Sony Music
Producer	Anirudh Ravichander
Anirudh Ravichander chronology
3 (2011) Ethir Neechal (2013) David (2013)

Anirudh Ravichander composed the music for this film; the soundtrack features six tracks that belonged to varied genres.^[10] The audio rights was brought by Sony Music.

Tracklist
No.	Title	Lyrics	Singer(s)	Length
1.	"Nijamellam Maranthupochu"	Dhanush	Dhanush, Anirudh
2.	"Boomi Enna Suthudhe"	Dhanush	Anirudh
3.	"Ethir Neechal"	Vaali	Yo Yo Honey Singh,Hiphop Tamizha Adhi, Anirudh
4.	"Velicha Poove"	Vaali	Mohit Chauhan,Shreya Ghoshal
5.	"Un Paarvayil"	R. S. Durai Senthilkumar	Anirudh, Vivek Siva
6.	"Local Boys"	R. S. Durai Senthilkumar	Dhanush, Velmurugan

[edit]Reception

Musicperk gave 8 out of 10 starts saying that "Anirudh seals this year".^[10] Behindwoods rated 3.5 of 5 saying, "The album does well to consolidate Anirudh’s sensational debut".^[11]

[edit]Release

The theatrical trailer for Ethir Neechal was released on 13 April 2013.^[12] The film was cleared with a "U" certificate by the Central Board of Film Certification and is expected to release on 1 May 2013. The censors hinted, that the film would be wholesome family entertainer.^[13] The distribution rights of the film were bagged by Vendhar Movies.The film was released on May 1 and received highly positive reviews.